Nirma Kiase Safal Hua: Case Study

Washing Powder Nirma की कम्पलीट Case study...

Nirma के Founder - करसनभाई पटेल

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1969 में Karsanbhai ने अपने बैकयार्ड में detergent powder बना डाला।

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करसनभाई nirma detergent को खुद से ही लोगों के घर-घर जाकर सेल करते थे।

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karsanbhai ने अपने बेटी के नाम से ही डिटर्जेंट पाउडर का नाम Nirma रख दिया।

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निरमा की कीमत रखा था ₹3.50 प्रति किलों।

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निरमा पहले 60% मार्केट शेयर लेके बैठा था...

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अभी सिर्फ डिटर्जेंट पाउडर मार्केट के 6% मार्केट शेयर ही निरमा के पास हैं।

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